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Beauty Industry

Beauty Leaders in the Digital World in China

These brands made the grade.

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By: Jamie Matusow

Editor-in-Chief

Market researcher L2 has reported findings on digital success by beauty brands. Global cosmetics leader L’Oreal has trumped the list with the top three brands—Urban Decay, Maybelline and Lancome.

This infographic shows the Top 10 most viewed beauty brand websites on China’s Youku platform.

LVMC’s Benefit, and Estee Lauder’s Clinique and MAC also received top rankings.

While these brands are ranked according to their online activity, L2 reports that a large majority (70%) of sales goes through the mega retail sites belonging to Amazon, Sephora and department stores such as Macy’s and Nordstrom.

As far as social media platforms, L2 says Twitter is on a decline—and it’s all about Instagram, especially when it comes to reaching Millennials.

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